{"id":3,"date":"2020-04-22T11:35:10","date_gmt":"2020-04-22T10:35:10","guid":{"rendered":"http:\/\/artdivisionmaster-com.stackstaging.com\/?page_id=3"},"modified":"2026-07-15T13:54:26","modified_gmt":"2026-07-15T12:54:26","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/majorhousingassociation.uk\/ua\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Cookie Policy<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">This Cookie Policy explains how <strong>Major Housing Association<\/strong> (\u201cwe\u201d, \u201cus\u201d or \u201cour\u201d) uses cookies and similar technologies on our website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cookies are small text files placed on your device when you visit a website. They help websites function properly, improve user experience, analyse website traffic, remember preferences, and support marketing activities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This policy explains:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>what cookies are;<\/li>\n\n\n\n<li>which cookies we use;<\/li>\n\n\n\n<li>why we use them;<\/li>\n\n\n\n<li>how long they remain on your device; and<\/li>\n\n\n\n<li>how you can manage your cookie preferences.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">By continuing to use our website, you acknowledge that cookies and similar technologies may be used in accordance with this policy and your consent preferences.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">What Are Cookies?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cookies are small text files stored on your device when you access a website. Cookies help websites recognise your device and remember information about your visit, preferences or actions over time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We may also use similar technologies such as tracking pixels, scripts, tags, web beacons and local storage technologies.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">How We Use Cookies<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We use cookies and similar technologies to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ensure our website functions properly;<\/li>\n\n\n\n<li>improve website performance and user experience;<\/li>\n\n\n\n<li>remember your preferences and saved searches;<\/li>\n\n\n\n<li>analyse website traffic and visitor behaviour;<\/li>\n\n\n\n<li>personalise property listings and marketing;<\/li>\n\n\n\n<li>measure the effectiveness of advertising campaigns; and<\/li>\n\n\n\n<li>support website security and fraud prevention.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Our website may include property search functionality, valuation request forms, mortgage calculators, live chat services, embedded maps, virtual tours, CRM integrations and social media features. These services may use cookies or similar technologies to operate correctly and improve user experience.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Types of Cookies We Use<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Strictly Necessary Cookies<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">These cookies are essential for the operation, security and functionality of our website. They cannot be disabled in our systems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Examples include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>security and authentication cookies;<\/li>\n\n\n\n<li>cookie consent preferences;<\/li>\n\n\n\n<li>session management cookies;<\/li>\n\n\n\n<li>property shortlist or favourites functionality; and<\/li>\n\n\n\n<li>website load balancing.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Analytics Cookies<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">These cookies help us understand how visitors interact with our website and services so that we can improve functionality, content and user experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We may use services such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Analytics 4 (GA4);<\/li>\n\n\n\n<li>Microsoft Clarity;<\/li>\n\n\n\n<li>Hotjar; or<\/li>\n\n\n\n<li>similar analytics platforms.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Analytics information may include pages viewed, device type, approximate location, referral source and time spent on pages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Functional Cookies<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">These cookies allow enhanced functionality and personalisation, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>remembering saved searches;<\/li>\n\n\n\n<li>remembering preferred branch locations;<\/li>\n\n\n\n<li>recently viewed properties; and<\/li>\n\n\n\n<li>user preferences.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Advertising and Targeting Cookies<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">These cookies may be used by us and third parties to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>deliver more relevant advertisements;<\/li>\n\n\n\n<li>measure advertising effectiveness;<\/li>\n\n\n\n<li>create audience insights; and<\/li>\n\n\n\n<li>support remarketing campaigns.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">We may use services including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Ads;<\/li>\n\n\n\n<li>Meta (Facebook and Instagram);<\/li>\n\n\n\n<li>LinkedIn Insight Tag; and<\/li>\n\n\n\n<li>other digital advertising platforms.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Third-Party Cookies<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Third parties may place cookies on our website where we use their services or content. These third parties may include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google;<\/li>\n\n\n\n<li>Meta (Facebook and Instagram);<\/li>\n\n\n\n<li>LinkedIn;<\/li>\n\n\n\n<li>YouTube or Vimeo;<\/li>\n\n\n\n<li>property portal integrations;<\/li>\n\n\n\n<li>CRM providers;<\/li>\n\n\n\n<li>email marketing platforms;<\/li>\n\n\n\n<li>live chat providers; and<\/li>\n\n\n\n<li>virtual tour providers.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">We do not control third-party cookies and recommend reviewing the privacy and cookie policies of those providers directly.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Google Analytics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We use Google Analytics 4 (\u201cGA4\u201d) to collect information about how visitors use our website. GA4 collects information such as pages visited, time spent on pages, device type, approximate geographic location and interactions with website content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Information collected may include IP address information and identifiers associated with your browser or device.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We use this information to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>improve website functionality;<\/li>\n\n\n\n<li>improve property marketing;<\/li>\n\n\n\n<li>understand visitor engagement; and<\/li>\n\n\n\n<li>improve our services.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Google may process this information on servers located outside the United Kingdom or European Economic Area. Appropriate safeguards are used where required by applicable law.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Further information:<\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/policies.google.com\/privacy\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Advertising and Remarketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We may use advertising cookies and remarketing technologies to display relevant advertisements to users who have previously visited our website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remarketing technologies may be used by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Ads;<\/li>\n\n\n\n<li>Meta;<\/li>\n\n\n\n<li>LinkedIn; and<\/li>\n\n\n\n<li>other advertising partners.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These technologies may track visits to our website and interactions with property listings or services in order to display relevant advertisements on third-party websites and social media platforms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Advertising cookies are only used where you have provided consent.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Social Media Features<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Our website may contain social media features and sharing tools provided by third parties such as Facebook, Instagram, LinkedIn or X (formerly Twitter).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These providers may place cookies or similar technologies on your device when you interact with these features. We do not control these technologies and recommend reviewing the privacy policies of the relevant providers.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Cookie Consent<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Non-essential cookies will only be placed on your device after you provide consent through our cookie banner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You may change or withdraw your consent at any time.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Managing Cookies<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Most web browsers allow you to control cookies through browser settings. You can usually:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>view stored cookies;<\/li>\n\n\n\n<li>delete cookies;<\/li>\n\n\n\n<li>block cookies; or<\/li>\n\n\n\n<li>receive notifications before cookies are placed.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Please note that disabling certain cookies may affect the functionality and performance of our website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Useful resources:<\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.aboutcookies.org\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youronlinechoices.com\/uk\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Cookie Duration<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cookies may be either:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Session Cookies<\/strong> \u2013 deleted automatically when you close your browser; or<\/li>\n\n\n\n<li><strong>Persistent Cookies<\/strong> \u2013 stored on your device until they expire or are deleted.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The duration of cookies used on our website varies depending on their purpose.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">International Data Transfers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Some third-party providers we use may transfer personal data outside the United Kingdom or European Economic Area.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Where this occurs, we ensure appropriate safeguards are implemented in accordance with UK data protection laws.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Updates to This Policy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We may update this Cookie Policy from time to time to reflect changes in legal requirements, technology or our business practices.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Any updates will be published on this page and will take effect immediately upon publication.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Contact Us<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you have any questions about this Cookie Policy or how we use cookies, please contact:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Major Housing Association<\/strong><br>213 Barking Road, Canning Town, London, E16 4HH<br>info@majorhousingassociation.uk<br>020 7100 7676<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Cookies We Use<\/h2>\n\n\n<div class=\"adcc-cookie-policy-table\"><table><thead><tr><th>Cookie<\/th><th>Provider<\/th><th>Purpose<\/th><th>Category<\/th><th>Duration<\/th><\/tr><\/thead><tbody><tr><td>_ga<\/td><td>Google Analytics<\/td><td>Analytics and visitor statistics<\/td><td>Analytics<\/td><td>2 years<\/td><\/tr><tr><td>_ga_*<\/td><td>Google Analytics 4<\/td><td>Maintains session state<\/td><td>Analytics<\/td><td>2 years<\/td><\/tr><tr><td>initialLandingPage<\/td><td>WhatConverts<\/td><td>Records visitor landing page for marketing attribution<\/td><td>Essential<\/td><td>Persistent<\/td><\/tr><tr><td>PHPSESSID<\/td><td>Website Server<\/td><td>Maintains user session<\/td><td>Essential<\/td><td>Session<\/td><\/tr><tr><td>adcc_*<\/td><td>Website<\/td><td>Cookie consent<\/td><td>Essential<\/td><td>Session<\/td><\/tr><\/tbody><\/table><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Cookie Policy This Cookie Policy explains how Major Housing Association (\u201cwe\u201d, \u201cus\u201d or \u201cour\u201d) uses cookies and similar technologies on our website.<\/p>","protected":false},"author":16,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"page-documents.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-3","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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